Interview with Mariana Burenstam Linder - A Pioneer in Finance and Bitcoin

Bitcoin is transforming the financial world – yet women remain underrepresented. BTCX interviews Mariana Burenstam Linder, a pioneer in finance, on why more women should get involved. With a background in wealth management and leadership roles at SEB, Latour, and BTS, she shares her perspective on Bitcoin as a store of value and a tool for financial independence.

Can you tell us a bit about your background and what led you to Bitcoin?

I usually describe myself as a boomer, a multi-tasker, and an entrepreneur. Today, I run a health-tech startup, ProactiveMedicine, and sit on the boards of Latour and BTS. Previously, I founded the wealth management firm Burenstam & Partners and was Deputy CEO of SEB, where I was responsible for IT/digital operations and asset management.

Bitcoin entered my life through my son Malcolm, who is an entrepreneur and passionate about Bitcoin. It highlights how important it is to stay connected with younger generations to understand emerging trends. Even my 88-year-old mother owns a little bitcoin, so I guess interest in Bitcoin runs in the family!

When did you first hear about Bitcoin, and what was your initial reaction?

I first heard about Bitcoin in the early 2010s, but it wasn’t until 2017 that I seriously started to explore its potential. In 2020, I bought Bitcoin for the first time, thanks to my son, who explained its value and possibilities to me. This shows the importance of having progressive and open-minded connections – especially for those of us who come from the traditional financial world.

What made you truly believe in Bitcoin?

I was fascinated by the brilliant code and decentralized structure. The combination of smart technology and sound economic principles makes Bitcoin unique and sustainable. Bitcoin enables three key things:

• Peer-to-peer value transfer - Fast and secure, without banks.

• Self-sovereign verification - A global network of nodes confirms transactions without a central authority.

• Fixed supply – A maximum of 21 million Bitcoin, making it a non-inflationary asset.

What would you say to women considering investing in Bitcoin?

I strongly encourage women to own their investments – real estate, savings, stocks, and yes, even Bitcoin. Start simple:

• Save weekly: Small amounts over time.

• Diversify risks: Start with investment funds, then add some Bitcoin.

• Think long-term: Be patient and understand that markets go up and down.

Women are often great investors once they get started, as they take calculated risks. But it takes courage to take the first step.

I also encourage women to engage in business development and future industries like Bitcoin, AI, and tech. It might feel intimidating at first, but it provides invaluable experience and increases career opportunities.

"When I attend Bitcoin or AI events today, the room is still mostly filled with men. That’s something I want to change." – Mariana Burenstam Linder