Last week, from March 24-28, K33, Nordic Blockchain Association, and Kaupr hosted the annual Crypto Adoption Week across the Nordics.

During the week, the results of the Crypto Adoption Survey 2025 were presented for Sweden, Norway, Denmark, Finland, and Iceland, as well as a Nordic-wide summary.

Crypto Adoption Week 2025

The report shows that cryptocurrencies, and Bitcoin in particular, have become an increasingly integrated part of the financial conversation in the Nordic region. Five livestreamed events were held, one for each country, featuring this year’s numbers and panel discussions with local industry voices, including BTCX’s own Erik Vesterlund, COO.

What does the report say?

  • Bitcoin still leads the way. In every Nordic country, Bitcoin remains the most owned and used cryptocurrency, followed by Ethereum. There’s no doubt that Bitcoin continues to be the clearest anchor for those seeking an alternative to the current financial system.

  • Growing knowledge and curiosity. Adoption is rising across all countries. While Sweden is not leading, the report shows that curiosity is growing rapidly, especially among younger people and women.

  • Why Bitcoin? In a time of economic uncertainty, inflation, and rapid technological change, more people are looking for stability. Bitcoin, thanks to its limited supply, transparent code, and global accessibility, emerges as the most robust digital asset. No other network combines decentralization, security, and global value transfer in the same way.

  • Regulation desired with balance. More users than ever are asking for clearer tax guidelines and better banking access, without sacrificing the freedom and independence that made Bitcoin so attractive in the first place.

The Nordics; a forward-thinking region for Bitcoin?

The inclusion of all Nordic countries in this year’s survey is a strong signal in itself: interest is growing, the conversation is expanding, and more people are beginning to understand that this isn’t just about technology, it’s about the future of money.

Although the report covers the entire crypto market, it’s clear that what benefits crypto in general is especially positive for Bitcoin. As awareness increases, so does the understanding of why Bitcoin is uniquely positioned to lead this evolution.

Read the full report here: Crypto Adoption Week 2025

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